Our Proven Process as Your Fractional CMO

Day 0

• Asset Audit Questionnaire
  
  

First 30 Days

• 2-90-2

• Team Skills Matrix

• Product/Offer Understanding

• Past Marketing Campaign Snapshot

• KPI Scorecard

• Customer Journey Map

• Establish communication channels and cadence

• And more…
  
  

Day 30

• Deliver the comprehensive marketing strategy to stakeholders and gain their buy-in.

Days 31-90

• Leverage the resources and capital available to execute the first quarter strategy. Prioritize campaigns that create quick wins while laying a solid foundation for future work.

Quarterly Planning

• EARR Loop

• Campaign Opportunity Filter

• Raise The BAR

• Outcome Builder

• 12-Week Success Path

• And more...

Annual Planning

• This is shaped by your 2-year goals. By working backwards, we break down what’s needed to ensure alignment and drive meaningful progress toward your vision.

Six Two-Week Sprints Per Quarter

• Lead the marketing team to achieve SMART goals and stay on track with 90-day outcomes.