Connect
Book a 30-minute call to see if a Fractional CMO is a good match for you.
Fractional
CMO Services
Unlock the marketing leadership and strategy your business needs for predictable, profitable growth. As a fractional CMO, we help you reclaim your time. That lets you focus on what you do best — running your business.
Let’s work together to elevate your marketing outcomes.
Fractional
CMO Services
Unlock the marketing leadership and strategy your business needs for predictable, profitable growth. As a fractional CMO, we help you reclaim your time. That lets you focus on what you do best — running your business.
Let’s work together to elevate your marketing outcomes.
Fractional
CMO Services
Unlock the marketing leadership and strategy your business needs for predictable, profitable growth. As a fractional CMO, we help you reclaim your time. That lets you focus on what you do best — running your business.
Let’s work together to elevate your marketing outcomes.
Fractional
CMO Services
Unlock the marketing leadership and strategy your business needs for predictable, profitable growth. As a fractional CMO, we help you reclaim your time. That lets you focus on what you do best — running your business.
Let’s work together to elevate your marketing outcomes.
Foundation
2 Ways To
Get Started
Fractional CMO Engaged
Transform Vision into Action: Align the CEO and Board's vision with targeted, actionable marketing campaigns.
Carry Out an Extensive Assessment: Review your current marketing to pinpoint areas for improvement.
Develop a Tailored Strategy: Create a customized strategy that drives predictable, profitable growth.
Define Key Talent Needs: Identify the vital talent necessary to move the needle forward.
Support Talent Acquisition: Collaborate with HR to find and interview top talent to advance your vision.
Ensure Alignment through Measurement: Provide weekly updates on key performance indicators (KPIs) to support alignment and progress.
Create Innovative Solutions: Develop impactful strategies to overcome challenges and hit your marketing goals.
This service is a good fit for you if:
Your business makes over $3 million in annual revenue.
You don't need a full-time CMO, but a marketing leader to create the strategy and ensure it’s effective.
Half-Day Consultative Strategy Session
Lead a Focused Strategy Session: Engage in a 4-hour workshop to refine your marketing strategy using the Functional Marketing Framework.
Create an Actionable Plan: Leave with a clear marketing punch list that outlines immediate steps you can take.
Uncover Hidden Opportunities: Identify blind spots in your current marketing that you may not be aware of.
Develop a 3-Month Campaign Plan: Craft a roadmap for executing effective marketing campaigns over the next three months.
This service is a good fit for you if:
Your business makes at least $3 million in annual revenue.
You want to explore how the Functional Marketing Framework can benefit you before hiring a fractional CMO.
Ongoing Advisor
Building on Your Foundation for Future Success
Fractional CMO Advisor
This is for businesses who we’ve already worked with as a fractional CMO or done a half-day consultation. We can advise your team and keep your marketing department on track:
Lead Twice-Monthly Planning Calls: Stay focused on your most impactful marketing initiatives.
Identify Talent: Define the essential talent your business needs to achieve its goals.
Drive Predictable Growth: Achieve long-term growth with minimal financial risk.
Measure Your Outcomes: Boost ROI, improve team productivity, and accelerate customer acquisition.
This service is a good fit for you if:
Your business makes at least $3 million in annual revenue.
You have a strong marketing team and have worked with a fractional CMO to create a strategy.
You need a marketing leader to keep you on track and adjust priorities.
Commitment: 6-month minimum engagement to ensure lasting results.
Foundation
2 Ways To
Get Started
Fractional CMO Engaged
Transform Vision into Action: Align the CEO and Board's vision with targeted, actionable marketing campaigns.
Carry Out an Extensive Assessment: Review your current marketing to pinpoint areas for improvement.
Develop a Tailored Strategy: Create a customized strategy that drives predictable, profitable growth.
Define Key Talent Needs: Identify the vital talent necessary to move the needle forward.
Support Talent Acquisition: Collaborate with HR to find and interview top talent to advance your vision.
Ensure Alignment through Measurement: Provide weekly updates on key performance indicators (KPIs) to support alignment and progress.
Create Innovative Solutions: Develop impactful strategies to overcome challenges and hit your marketing goals.
This service is a good fit for you if:
Your business makes over $3 million in annual revenue.
You don't need a full-time CMO, but a marketing leader to create the strategy and ensure it’s effective.
Half-Day Consultative Strategy Session
Lead a Focused Strategy Session: Engage in a 4-hour workshop to refine your marketing strategy using the Functional Marketing Framework.
Create an Actionable Plan: Leave with a clear marketing punch list that outlines immediate steps you can take.
Uncover Hidden Opportunities: Identify blind spots in your current marketing that you may not be aware of.
Develop a 3-Month Campaign Plan: Craft a roadmap for executing effective marketing campaigns over the next three months.
This service is a good fit for you if:
Your business makes at least $3 million in annual revenue.
You want to explore how the Functional Marketing Framework can benefit you before hiring a fractional CMO.
Ongoing Advisor
Building on Your Foundation for
Future Success
Fractional CMO Advisor
This is for businesses who we’ve already worked with as a fractional CMO or done a half-day consultation. We can advise your team and keep your marketing department on track:
Lead Twice-Monthly Planning Calls: Stay focused on your most impactful marketing initiatives.
Identify Talent: Define the essential talent your business needs to achieve its goals.
Drive Predictable Growth: Achieve long-term growth with minimal financial risk.
Measure Your Outcomes: Boost ROI, improve team productivity, and accelerate customer acquisition.
This service is a good fit for you if:
Your business makes at least $3 million in annual revenue.
You have a strong marketing team and have worked with a fractional CMO to create a strategy.
You need a marketing leader to keep you on track and adjust priorities.
Commitment: 6-month minimum engagement to ensure lasting results.
Foundation
2 Ways To
Get Started
Fractional CMO Engaged
Transform Vision into Action: Align the CEO and Board's vision with targeted, actionable marketing campaigns.
Carry Out an Extensive Assessment: Review your current marketing to pinpoint areas for improvement.
Develop a Tailored Strategy: Create a customized strategy that drives predictable, profitable growth.
Define Key Talent Needs: Identify the vital talent necessary to move the needle forward.
Support Talent Acquisition: Collaborate with HR to find and interview top talent to advance your vision.
Ensure Alignment through Measurement: Provide weekly updates on key performance indicators (KPIs) to support alignment and progress.
Create Innovative Solutions: Develop impactful strategies to overcome challenges and hit your marketing goals.
This service is a good
fit for you if:
Your business makes over $3 million in annual revenue.
You don't need a full-time CMO, but a marketing leader to create the strategy and ensure it’s effective.
Half-Day Consultative Strategy Session
Lead a Focused Strategy Session: Engage in a 4-hour workshop to refine your marketing strategy using the Functional Marketing Framework.
Create an Actionable Plan: Leave with a clear marketing punch list that outlines immediate steps you can take.
Uncover Hidden Opportunities: Identify blind spots in your current marketing that you may not be aware of.
Develop a 3-Month Campaign Plan: Craft a roadmap for executing effective marketing campaigns over the next three months.
This service is a good
fit for you if:
Your business makes at least $3 million in annual revenue.
You want to explore how the Functional Marketing Framework can benefit you before hiring a fractional CMO.
Ongoing Advisor
Building on Your Foundation for
Future Success
Fractional CMO Advisor
This is for businesses who we’ve already worked with as a fractional CMO or done a half-day consultation. We can advise your team and keep your marketing department on track:
Lead Twice-Monthly Planning Calls: Stay focused on your most impactful marketing initiatives.
Identify Talent: Define the essential talent your business needs to achieve its goals.
Drive Predictable Growth: Achieve long-term growth with minimal financial risk.
Measure Your Outcomes: Boost ROI, improve team productivity, and accelerate customer acquisition.
This service is a good
fit for you if:
Your business makes at least $3 million in annual revenue.
You have a strong marketing team and have worked with a fractional CMO to create a strategy.
You need a marketing leader to keep you on track and adjust priorities.
Foundation
2 Ways To
Get Started
Fractional CMO Engaged
Transform Vision into Action: Align the CEO and Board's vision with targeted, actionable marketing campaigns.
Carry Out an Extensive Assessment: Review your current marketing to pinpoint areas for improvement.
Develop a Tailored Strategy: Create a customized strategy that drives predictable, profitable growth.
Define Key Talent Needs: Identify the vital talent necessary to move the needle forward.
Support Talent Acquisition: Collaborate with HR to find and interview top talent to advance your vision.
Ensure Alignment through Measurement: Provide weekly updates on key performance indicators (KPIs) to support alignment and progress.
Create Innovative Solutions: Develop impactful strategies to overcome challenges and hit your marketing goals.
This service is a good fit for you if:
Your business makes over $3 million in annual revenue.
You don't need a full-time CMO, but a marketing leader to create the strategy and ensure it’s effective.
Half-Day Consultative Strategy Session
Lead a Focused Strategy Session: Engage in a 4-hour workshop to refine your marketing strategy using the Functional Marketing Framework.
Create an Actionable Plan: Leave with a clear marketing punch list that outlines immediate steps you can take.
Uncover Hidden Opportunities: Identify blind spots in your current marketing that you may not be aware of.
Develop a 3-Month Campaign Plan: Craft a roadmap for executing effective marketing campaigns over the next three months.
This service is a good fit for you if:
Your business makes at least $3 million in annual revenue.
You want to explore how the Functional Marketing Framework can benefit you before hiring a fractional CMO.
Ongoing Advisor
Building on Your Foundation for Future Success
Fractional CMO Advisor
This is for businesses who we’ve already worked with as a fractional CMO or done a half-day consultation. We can advise your team and keep your marketing department on track:
Lead Twice-Monthly Planning Calls: Stay focused on your most impactful marketing initiatives.
Identify Talent: Define the essential talent your business needs to achieve its goals.
Drive Predictable Growth: Achieve long-term growth with minimal financial risk.
Measure Your Outcomes: Boost ROI, improve team productivity, and accelerate customer acquisition.
This service is a good fit for you if:
Your business makes at least $3 million in annual revenue.
You have a strong marketing team and have worked with a fractional CMO to create a strategy.
You need a marketing leader to keep you on track and adjust priorities.
Commitment: 6-month minimum engagement to ensure lasting results.
Testimonials
See What Our Clients Are Saying
"With Blue Wind Marketing's help and guidance, my Texas business has grown by 3X this year! Blue Wind Marketing is detail-oriented, easy to work with, and highly reliable. If you want to take your marketing to the next level, hire Blue Wind Marketing!"
Maksim Orlovich
CEO
TaxProtestMap
"Before working with Blue Wind Marketing, we had a difficult time standing out in a crowded market. Blue Wind Marketing helped us completely reimagine our brand. Working with Blue Wind Marketing has been a game-changer. I give Blue Wind Marketing my highest possible recommendation."
Hush Paz
CEO
Sense & Sound
Testimonials
See What Our
Clients Are Saying
"With Blue Wind Marketing's help and guidance, my Texas business has grown by 3X this year! Blue Wind Marketing is detail-oriented, easy to work with, and highly reliable. If you want to take your marketing to the next level, hire Blue Wind Marketing!"
Maksim Orlovich
CEO
TaxProtestMap
"Before working with Blue Wind Marketing, we had a difficult time standing out in a crowded market. Blue Wind Marketing helped us completely reimagine our brand. Working with Blue Wind Marketing has been a game-changer. I give Blue Wind Marketing my highest possible recommendation."
Hush Paz
CEO
Sense & Sound
Testimonials
See What Our Clients Are Saying
"With Blue Wind Marketing's help and guidance, my Texas business has grown by 3X this year! Blue Wind Marketing is detail-oriented, easy to work with, and highly reliable. If you want to take your marketing to the next level, hire Blue Wind Marketing!"
Maksim Orlovich
CEO
TaxProtestMap
"Before working with Blue Wind Marketing, we had a difficult time standing out in a crowded market. Blue Wind Marketing helped us completely reimagine our brand. Working with Blue Wind Marketing has been a game-changer. I give Blue Wind Marketing my highest possible recommendation."
Hush Paz
CEO
Sense & Sound
Testimonials
See What Our Clients Are Saying
"With Blue Wind Marketing's help and guidance, my Texas business has grown by 3X this year! Blue Wind Marketing is detail-oriented, easy to work with, and highly reliable. If you want to take your marketing to the next level, hire Blue Wind Marketing!"
Maksim Orlovich
CEO
TaxProtestMap
"Before working with Blue Wind Marketing, we had a difficult time standing out in a crowded market. Blue Wind Marketing helped us completely reimagine our brand. Working with Blue Wind Marketing has been a game-changer. I give Blue Wind Marketing my highest possible recommendation."
Hush Paz
CEO
Sense & Sound
Let's Get Started
Strategy
After that, we’ll dive into your challenges and goals. Then we’ll create a personalized approach to help you achieve them.
Transformation
Get a tailored marketing strategy in 30 days and the leadership to
oversee its execution.
Let's Get Started
Connect
Book a 30-minute call to see if a Fractional CMO is a good match for you.
Strategy
After that, we’ll dive into your challenges and goals. Then we’ll create a personalized approach to help you achieve them.
Transformation
Get a tailored marketing strategy in 30 days and the leadership to
oversee its execution.
Let's Get Started
Connect
Book a 30-minute call to see if a Fractional CMO is a good match for you.
Strategy
After that, we’ll dive into your challenges and goals. Then we’ll create a personalized approach to help you achieve them.
Transformation
Get a tailored marketing strategy in 30 days and the leadership to
oversee its execution.
Let's Get Started
Connect
Book a 30-minute call to see if a Fractional CMO is a good match for you.
Strategy
After that, we’ll dive into your challenges and goals. Then we’ll create a personalized approach to help you achieve them.
Transformation
Get a tailored marketing strategy in 30 days and the leadership to
oversee its execution.
Services FAQ
Frequently Asked Questions
Your Questions Answered: The Basics of a Fractional CMO for Growth
What are the key responsibilities of a fractional CMO?
A fractional CMO provides pivotal marketing leadership and strategy customized to each business.
Here Are 3 Key Responsibilities:
1. Cost-Effective Leadership
They offer top marketing leadership and strategy for a fraction of the price of a full-time CMO. Businesses can get CMO-level support without the price tag of a full-time hire.
2. Better Management of Marketing Budgets
A vital role they play is to elevate marketing outcomes by better allocating the budget. They help a business waste less money on ineffective channels and unnecessary tools. That ensures that the budget is better invested towards hitting marketing goals.
3. Hiring the Right Marketing Talent
They provide fundamental guidance on hiring the right marketing talent to elevate outcomes. Whether they’re an employee, freelancer, or agency. This ensures you’re not overpaying for roles you don’t need or underpaying for important skills.
How does the engagement model work for fractional CMO services?
Fractional CMO services work on a flexible basis. They get customized to meet the specific needs of each business.
Here’s how it works:
1. Flexible Commitment
A fractional CMO works part-time. Get access to top marketing leadership and strategy at a much lower cost than a full-time CMO.
2. Service Options
A fractional CMO offers three service options. This includes two service packages and a half-day consultation. They’re designed to meet the most common business needs. This creates alignment between the fractional CMO and business goals.
3. Cost-Effective
The two service packages operate on a monthly retainer. The half-day consult is a one-time fee. They're designed to be both cost-effective and impactful. This allows them to hire effective marketing leadership at a fraction of the cost of a full-time CMO.
How does a fractional CMO help improve our marketing technology tools?
A fractional CMO can enhance your marketing technology tools by:
1. Assessing Current Tools
A fractional CMO will do a thorough review of your current marketing technologies to find gaps. This assessment ensures that every tool serves a purpose. That they either improve performance or reduce waste.
2. Applying Best Practices
A fractional CMO recommends the best marketing technology tailored to your business needs. That ensures the tools are not only effective, but elevate performance.
3. Guiding Data-Driven Strategies
A fractional CMO collaborates with your team to turn data into actionable insights. They use these insights to adjust the strategy. This ensures that your marketing efforts are better aligned with your goals.
What is a fractional CMO, and how does it differ from a full-time CMO?
A fractional CMO offers high-level marketing leadership and strategy on a part-time basis. They work with businesses that are ready to grow from $3 million to $50 million in annual revenue. But they may not have the budget or the need for a full-time CMO.
3 Key Differences:
1. Cost
Hiring a full-time CMO can be a steep cost for many businesses. According to Salary.com, the average base salary is $361,632 in the USA. The average total cash compensation (base and incentives) is $533,547 in the USA.
In contrast, a fractional CMO is much more affordable. Their price depends on your specific situation and how involved they are. They give you access to superior marketing leadership and strategy. A fractional CMO can help you choose the right marketers, tools, and channels.
2. Time
A full-time CMO works with at least 40 hours per week on your business. This option is a better fit for businesses with annual revenue over $50 million.
A fractional CMO works part-time. The amount of time a fractional CMO dedicates depends on how much support you need and what your goals are. This is a great match for those that want a marketing leader, without full-time support.
3. Focus
Both fractional and full-time CMOs bring valuable experience to the table. But their focus may differ. A fractional CMO often works with multiple clients. This allows them to draw on a wide range of experiences and insights that can benefit your business. In contrast, a full-time CMO may have a narrower focus, dedicated only to one company.
A fractional CMO is a great stepping stone to a full-time CMO. They provide flexible and cost-effective marketing leadership. Also, they lay the groundwork for predictable growth. That makes them an excellent choice for businesses looking to unlock better growth.
Services FAQ
Frequently Asked Questions
Your Questions Answered: The Basics of a Fractional CMO for Growth
What are the key responsibilities of a fractional CMO?
A fractional CMO provides pivotal marketing leadership and strategy customized to each business.
Here Are 3 Key Responsibilities:
1. Cost-Effective Leadership
They offer top marketing leadership and strategy for a fraction of the price of a full-time CMO. Businesses can get CMO-level support without the price tag of a full-time hire.
2. Better Management of Marketing Budgets
A vital role they play is to elevate marketing outcomes by better allocating the budget. They help a business waste less money on ineffective channels and unnecessary tools. That ensures that the budget is better invested towards hitting marketing goals.
3. Hiring the Right Marketing Talent
They provide fundamental guidance on hiring the right marketing talent to elevate outcomes. Whether they’re an employee, freelancer, or agency. This ensures you’re not overpaying for roles you don’t need or underpaying for important skills.
How does the engagement model work for fractional CMO services?
Fractional CMO services work on a flexible basis. They get customized to meet the specific needs of each business.
Here’s how it works:
1. Flexible Commitment
A fractional CMO works part-time. Get access to top marketing leadership and strategy at a much lower cost than a full-time CMO.
2. Service Options
A fractional CMO offers three service options. This includes two service packages and a half-day consultation. They’re designed to meet the most common business needs. This creates alignment between the fractional CMO and business goals.
3. Cost-Effective
The two service packages operate on a monthly retainer. The half-day consult is a one-time fee. They're designed to be both cost-effective and impactful. This allows them to hire effective marketing leadership at a fraction of the cost of a full-time CMO.
How does a fractional CMO help improve our marketing technology tools?
A fractional CMO can enhance your marketing technology tools by:
1. Assessing Current Tools
A fractional CMO will do a thorough review of your current marketing technologies to find gaps. This assessment ensures that every tool serves a purpose. That they either improve performance or reduce waste.
2. Applying Best Practices
A fractional CMO recommends the best marketing technology tailored to your business needs. That ensures the tools are not only effective, but elevate performance.
3. Guiding Data-Driven Strategies
A fractional CMO collaborates with your team to turn data into actionable insights. They use these insights to adjust the strategy. This ensures that your marketing efforts are better aligned with your goals.
What is a fractional CMO, and how does it differ from a full-time CMO?
A fractional CMO offers high-level marketing leadership and strategy on a part-time basis. They work with businesses that are ready to grow from $3 million to $50 million in annual revenue. But they may not have the budget or the need for a full-time CMO.
3 Key Differences:
1. Cost
Hiring a full-time CMO can be a steep cost for many businesses. According to Salary.com, the average base salary is $361,632 in the USA. The average total cash compensation (base and incentives) is $533,547 in the USA.
In contrast, a fractional CMO is much more affordable. Their price depends on your specific situation and how involved they are. They give you access to superior marketing leadership and strategy. A fractional CMO can help you choose the right marketers, tools, and channels.
2. Time
A full-time CMO works with at least 40 hours per week on your business. This option is a better fit for businesses with annual revenue over $50 million.
A fractional CMO works part-time. The amount of time a fractional CMO dedicates depends on how much support you need and what your goals are. This is a great match for those that want a marketing leader, without full-time support.
3. Focus
Both fractional and full-time CMOs bring valuable experience to the table. But their focus may differ. A fractional CMO often works with multiple clients. This allows them to draw on a wide range of experiences and insights that can benefit your business. In contrast, a full-time CMO may have a narrower focus, dedicated only to one company.
A fractional CMO is a great stepping stone to a full-time CMO. They provide flexible and cost-effective marketing leadership. Also, they lay the groundwork for predictable growth. That makes them an excellent choice for businesses looking to unlock better growth.
Services FAQ
Frequently Asked Questions
Your Questions Answered: The Basics of a Fractional CMO for Growth
What are the key responsibilities of a fractional CMO?
A fractional CMO provides pivotal marketing leadership and strategy customized to each business.
Here Are 3 Key Responsibilities:
1. Cost-Effective Leadership
They offer top marketing leadership and strategy for a fraction of the price of a full-time CMO. Businesses can get CMO-level support without the price tag of a full-time hire.
2. Better Management of Marketing Budgets
A vital role they play is to elevate marketing outcomes by better allocating the budget. They help a business waste less money on ineffective channels and unnecessary tools. That ensures that the budget is better invested towards hitting marketing goals.
3. Hiring the Right Marketing Talent
They provide fundamental guidance on hiring the right marketing talent to elevate outcomes. Whether they’re an employee, freelancer, or agency. This ensures you’re not overpaying for roles you don’t need or underpaying for important skills.
How does the engagement model work for fractional CMO services?
Fractional CMO services work on a flexible basis. They get customized to meet the specific needs of each business.
Here’s how it works:
1. Flexible Commitment
A fractional CMO works part-time. Get access to top marketing leadership and strategy at a much lower cost than a full-time CMO.
2. Service Options
A fractional CMO offers three service options. This includes two service packages and a half-day consultation. They’re designed to meet the most common business needs. This creates alignment between the fractional CMO and business goals.
3. Cost-Effective
The two service packages operate on a monthly retainer. The half-day consult is a one-time fee. They're designed to be both cost-effective and impactful. This allows them to hire effective marketing leadership at a fraction of the cost of a full-time CMO.
How does a fractional CMO help improve our marketing technology tools?
A fractional CMO can enhance your marketing technology tools by:
1. Assessing Current Tools
A fractional CMO will do a thorough review of your current marketing technologies to find gaps. This assessment ensures that every tool serves a purpose. That they either improve performance or reduce waste.
2. Applying Best Practices
A fractional CMO recommends the best marketing technology tailored to your business needs. That ensures the tools are not only effective, but elevate performance.
3. Guiding Data-Driven Strategies
A fractional CMO collaborates with your team to turn data into actionable insights. They use these insights to adjust the strategy. This ensures that your marketing efforts are better aligned with your goals.
What is a fractional CMO, and how does it differ from a full-time CMO?
A fractional CMO offers high-level marketing leadership and strategy on a part-time basis. They work with businesses that are ready to grow from $3 million to $50 million in annual revenue. But they may not have the budget or the need for a full-time CMO.
3 Key Differences:
1. Cost
Hiring a full-time CMO can be a steep cost for many businesses. According to Salary.com, the average base salary is $361,632 in the USA. The average total cash compensation (base and incentives) is $533,547 in the USA.
In contrast, a fractional CMO is much more affordable. Their price depends on your specific situation and how involved they are. They give you access to superior marketing leadership and strategy. A fractional CMO can help you choose the right marketers, tools, and channels.
2. Time
A full-time CMO works with at least 40 hours per week on your business. This option is a better fit for businesses with annual revenue over $50 million.
A fractional CMO works part-time. The amount of time a fractional CMO dedicates depends on how much support you need and what your goals are. This is a great match for those that want a marketing leader, without full-time support.
3. Focus
Both fractional and full-time CMOs bring valuable experience to the table. But their focus may differ. A fractional CMO often works with multiple clients. This allows them to draw on a wide range of experiences and insights that can benefit your business. In contrast, a full-time CMO may have a narrower focus, dedicated only to one company.
A fractional CMO is a great stepping stone to a full-time CMO. They provide flexible and cost-effective marketing leadership. Also, they lay the groundwork for predictable growth. That makes them an excellent choice for businesses looking to unlock better growth.
Services FAQ
Frequently Asked Questions
Your Questions Answered: The Basics of a Fractional CMO for Growth
What are the key responsibilities of a fractional CMO?
A fractional CMO provides pivotal marketing leadership and strategy customized to each business.
Here Are 3 Key Responsibilities:
1. Cost-Effective Leadership
They offer top marketing leadership and strategy for a fraction of the price of a full-time CMO. Businesses can get CMO-level support without the price tag of a full-time hire.
2. Better Management of Marketing Budgets
A vital role they play is to elevate marketing outcomes by better allocating the budget. They help a business waste less money on ineffective channels and unnecessary tools. That ensures that the budget is better invested towards hitting marketing goals.
3. Hiring the Right Marketing Talent
They provide fundamental guidance on hiring the right marketing talent to elevate outcomes. Whether they’re an employee, freelancer, or agency. This ensures you’re not overpaying for roles you don’t need or underpaying for important skills.
How does the engagement model work for fractional CMO services?
Fractional CMO services work on a flexible basis. They get customized to meet the specific needs of each business.
Here’s how it works:
1. Flexible Commitment
A fractional CMO works part-time. Get access to top marketing leadership and strategy at a much lower cost than a full-time CMO.
2. Service Options
A fractional CMO offers three service options. This includes two service packages and a half-day consultation. They’re designed to meet the most common business needs. This creates alignment between the fractional CMO and business goals.
3. Cost-Effective
The two service packages operate on a monthly retainer. The half-day consult is a one-time fee. They're designed to be both cost-effective and impactful. This allows them to hire effective marketing leadership at a fraction of the cost of a full-time CMO.
How does a fractional CMO help improve our marketing technology tools?
A fractional CMO can enhance your marketing technology tools by:
1. Assessing Current Tools
A fractional CMO will do a thorough review of your current marketing technologies to find gaps. This assessment ensures that every tool serves a purpose. That they either improve performance or reduce waste.
2. Applying Best Practices
A fractional CMO recommends the best marketing technology tailored to your business needs. That ensures the tools are not only effective, but elevate performance.
3. Guiding Data-Driven Strategies
A fractional CMO collaborates with your team to turn data into actionable insights. They use these insights to adjust the strategy. This ensures that your marketing efforts are better aligned with your goals.
What is a fractional CMO, and how does it differ from a full-time CMO?
A fractional CMO offers high-level marketing leadership and strategy on a part-time basis. They work with businesses that are ready to grow from $3 million to $50 million in annual revenue. But they may not have the budget or the need for a full-time CMO.
3 Key Differences:
1. Cost
Hiring a full-time CMO can be a steep cost for many businesses. According to Salary.com, the average base salary is $361,632 in the USA. The average total cash compensation (base and incentives) is $533,547 in the USA.
In contrast, a fractional CMO is much more affordable. Their price depends on your specific situation and how involved they are. They give you access to superior marketing leadership and strategy. A fractional CMO can help you choose the right marketers, tools, and channels.
2. Time
A full-time CMO works with at least 40 hours per week on your business. This option is a better fit for businesses with annual revenue over $50 million.
A fractional CMO works part-time. The amount of time a fractional CMO dedicates depends on how much support you need and what your goals are. This is a great match for those that want a marketing leader, without full-time support.
3. Focus
Both fractional and full-time CMOs bring valuable experience to the table. But their focus may differ. A fractional CMO often works with multiple clients. This allows them to draw on a wide range of experiences and insights that can benefit your business. In contrast, a full-time CMO may have a narrower focus, dedicated only to one company.
A fractional CMO is a great stepping stone to a full-time CMO. They provide flexible and cost-effective marketing leadership. Also, they lay the groundwork for predictable growth. That makes them an excellent choice for businesses looking to unlock better growth.
Are you ready to
drive growth with a
fractional CMO?
Get the marketing leadership and strategy you
need to elevate your marketing outcomes.
Are you ready to
drive growth with a
fractional CMO?
Get the marketing leadership and strategy you need to elevate your marketing outcomes.
Are you ready to
drive growth with a
fractional CMO?
Get the marketing leadership and strategy you
need to elevate your marketing outcomes.
Are you ready to
drive growth with a
fractional CMO?
Get the marketing leadership and strategy you
need to elevate your marketing outcomes.